Tender Co. is the creation of designer William Kroll.
Tender specialises in rare techniques to produce very unique garments often using deadstock fabrics and natural dyes. All products are made in small runs. Tender garments have all been made in England until the brand relocated in 2025, shifting production to USA. Due to the engineering and ‘slow’ ethos behind the construction, each item can differ to the next, for a truly special piece.